Why E-Commerce Differentiation is Key to Success
Times are not the same as 10 years back. Growing Ecommerce businesses and increasing competition to stand out is what every online marketer is thinking. Company likes Amazon, Flipkart, Walmart and eBay have earned the status of market giants by applying certain E-Commerce Marketing Techniques. In the times of Pandemic, the share and functions of these big giants have been increased rapidly. With the existing product portfolio, these companies are gaining huge market share. In such a big race, how to be unique from your competitors? We came out with following E-Commerce Marketing Techniques by which your business gets more attention and conversion
Optimization is the key
If you do have an e-commerce site, make sure that it’s optimized. Depending on your current business strength, it is the right time to invest in some of the essentials for your e-commerce business like newsletter and email management. Newsletters are a great medium to update your customers or to reach potential new customers. Email’s usage is another great way to just get promotions out there. email newsletters kind of outperform and are more effective than social media.
How email marketing so effective?
It’ll help you to create new leads and conversion. It also is going to position you as the knowledgably and thorough professional In addition to that, newsletters are great source for highlighting new products, things which are currently trending and you can attune them to individual customers
Analytics: Key to Understanding Consumer Behavior
Dig into the data to better understand the consumer behavior. As well as providing just that increased personalized approach to marketing, businesses are using this data to respond to changing needs of the customers, improve customer service, increase conversions, ascertain product strategy, inspecting marketing efforts, minimize fraud risk and manage inventory and predict future trends
After accessing this detailed information, you can make better informed decisions about your direction, reduce cost, and really maximize your overall earnings.
Well, some online stores attempt to compete with price. This is not smart decision financially. It is better to take the strategy of personalization. Taking Survey after survey highlights the importance of personalization in e-commerce.
In fact, one study shows that increased conversion rates by nearly 8%, and most shoppers, about 75% say that they appreciate the personalized approach of an advertisement or an offering that feels catered to them.
Some of the other benefits of personalization
- Reduction in bounce rates,
- Customer loyalty increases as well as conversions and enhanced customer communications and the list goes on.
For instance, think of any large e-commerce store that you buy from.
The chances that they’ve use personalization to make you buy again is pretty high.
And this means that they’re going to send you content about products that you’re either interested in, you’re most likely to respond to, or are newly released and relevant to your previous purchases.
The role of social media
One of the obvious things of social media is it, of course, helps you to engage with your customers,
Most importantly, it can help boost your e-commerce sales. You can do things such as send out promotional offers. You can also see what other customers are buying because they can go online and share that purchase with their social circle, which just helps spread word of mouth.
You can even do targeted campaigns with social media, because then you can acuminate in on your ideal customer.
And in addition to that, hosting contests is really efficient way to get some attention. You get a whole big thread where customers talking about you and spreading word of mouth about your product, essentially, it’s a recommendation.
Why Poor Customer Service Can Drive Shoppers Away
Good customer relations are essential to your growth. Most consumers say that poor customer service influences their buying behavior. So, if you give bad customer support, they’re likely going to shop somewhere else. It’s the rule you must learn and punishment you must be aware of.
The survey also revealed that most shoppers about 67% expect customer service to be efficient.
So, engaging your customers online helps them feel heard, and be especially responsive when it comes to reviews and recommendations.
Enhance Customer Service by Responding to Social Media Feedback
Follow this:
monitor your Facebook, Twitter, Instagram, and be sure to respond to all feedback,
whether it’s positive or negative, and that will really help to boost your online customer service.
And so, by responding as quickly as possible/and responding to your customers, whether negative or positive feedback is given to you, it can really show your customers that you care, that you’re listening, and it’s impressive.
Automated Responses
Most small to medium sized businesses don’t have the time or resource. So, consider maybe doing some automated responses or reaching out for help from another company. or instance, with looking at your analytics tool to really improve your response times, or you can use specific CRM software such as Zoho CRM or HubSpot which has many automated responses.
Social media responses settings
you can set up automated responses if someone reaches out through Instagram DM or even Facebook DM and give them a list of options to either get information about your business, answer general questions, or just say, hi, I’m going to be around from eight to five and I’ll respond you
The problem with automated responses is such that they look mechanical and sometimes annoy your customer if appears back-to-back in a sequence. It is up to you, how you are going to optimize things for your business and your customer.
Conclusion
In today’s rapidly changing era, with the rise of artificial intelligence, e-commerce selling has become a significant challenge. If you fail to market your product or service effectively, you risk facing substantial losses in the online business space. Unlike offline markets, where customers can physically touch and evaluate a product before making a purchase decision, online marketing relies heavily on visibility and strategic promotion. Unless you create enough buzz and present your product compellingly, it will remain unnoticed behind the virtual curtain.